Support for Smartphones & Touch Screen Pad Computers

We offer fully functional websites with beautiful designs at an unbeatable value. This includes support for smartphones and touch screen pad computers.

Is it the Right Time?

Early adopters of any new trend may carry a higher risk, because it may be impossible to tell a solid trend from a passing fad. So prudent business owners don't rush to jump on the bandwagon of every new fad. In recent decades, mobile web browsing devices and tablet computers have come and gone—more than once.

But never before have the numbers been this high. Smart phones and touch screen pad computers have become a solid trend. According to Nielsen Media Research, nearly 50 million U.S. mobile subscribers access the web on a monthly basis, with 74% growth between February 2007 and February 2009. Similar growth is likely over the next few years. Mobile device users now represent an important and growing segment of your potential audience.

So the risk is no longer about wasting resources by adopting too early. Now the risk is being left behind. Is your website ready?

The Risk of Being Left Behind

In a recent survey of 1000 mobile web users:

• The majority stated they expect websites to load as quickly, almost as quickly, or faster on their mobile device, compared to their desktop computer. (Triskelon-built mobile-friendly websites do!)
• 60% of respondents said they had encountered problems when accessing websites on their mobile devices in the last 12 months,
• More than half said they are unlikely to return to a website that they had trouble accessing from their mobile device, and
• 40% said they’re likely visit a competitor’s mobile friendly website instead.

The clear trend is that mobile users don't have time to waste on mobile-unfriendly websites. You are therefore clearly losing audience if your website is mobile unfriendly. So the relevant question is not whether you can afford mobile friendly solutions like Triskelon Web Builder and Triskelon Shopping Cart, but whether you can afford not to be mobile friendly.

What About Small Organizations?

Most Triskelon clients are non-profits, healthcare providers, and other small businesses. Where do these kinds of organizations stand in relation to support for mobile devices? The vast majority do not yet offer an experience friendly to mobile device users; and some can barely be viewed at all on these new web client types. You can get ahead of small competitors, and keep up with large ones, by making your website touch friendly and mobile friendly. The best way to do that is with our integrated web management suite or our shopping cart, which offer native support for mobile devices.

Use Technology to Increase Your Revenue

The content of your web pages doesn't have to shift much to support mobile devices; however, your web technology may have to. This is especially important to you if your current website employs a drop-down menu* that depends on the mouse “hover” state* (which doesn't exist for mouse-less mobile devices). Your website may need new technology to suit this entirely new landscape in cyberspace. But it doesn't have to cost you an arm and a leg.

Smartphones have many screen sizes*, some much too small to comfortably view page layouts designed for desktop computers. The makers of mobile devices do offer adaptive technology to enable their users to view such websites; but horizontal scrolling and zooming is required to display a large web page on a small screen, and that can get old quick. Your potential audience may put up with it for awhile, but they will also have a strong preference for websites that make it easier on them.

By offering page layouts friendly to small screen sizes, you can create a more pleasant experience for this new audience, retain them on your website longer, and gain an advantage over competitors who do not offer mobile device support (or keep up with larger organizations that do).

But Isn't the Maintenance Prohibitive?

You might wonder: “How can I afford the time and manpower it would take to create a dozen different page layouts for a dozen different screen sizes?” Multiply by the number of pages on your website, and the problem may begin to dizzy the mind. But we can offer you the technology and training to create one version of each page that will work on a broad spectrum of client types (or cost-effectively create pages for you so you don't have to think about it).

The Mobile Trend is Here to Stay

Hover effects and drop-down menus are on the way out, because mice can hover, but fingers on a touch screen cannot. You'll see a lot of websites with bigger buttons, because fingers are less precise than a mouse pointer. Right-handed touch screen users don't like to reach across the page to a left-side menu*, so touch screen friendly menus appear on the right side. The most popular pad computers may not support Flash* video. Are your video clips in a compatible format?

Triskelon is aware of these trends, and can build a website for you that serves friendly page layouts appropriate to the viewing device, so you can cost-effectively make the most of this new and growing audience.
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* Each of these asterisks indicates a 180-degree reversal of recent trends in web development. Until recently, it was safe to design websites for one single screen size that would accommodate 99% of all web browsers without zooming or horizontal scrolling. Not anymore. Hover effects, drop-down menus, and left-side menus were standard. Flash was the most popular format for video clips. So even websites built recently may not be ready for smart phones and touch screen pad computers. This creates an opportunity to create a sales advantage by adapting quickly for the sake of this new audience.